Bibliography for MN2315: Marketing Research BETA

Bradley, Nigel. ‘Analysis’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Audience and Advertising Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Business to Business Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘International Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Introduction to Marketing Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. Marketing Research: Tools & Techniques. 3rd Edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Planning Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Primary Data’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Qualitative Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Quantitative Research’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Questionnaires and Topic Guides’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Reporting and Presentation’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Sampling’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Secondary Data’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

---. ‘Web Metrics’. Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press, 2013. Print.

Hague, P. N. et al. ‘Data Analysis’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Data Analysis’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Depth Interviewing’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Depth Interviewing’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Desk Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Desk Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Ethics in Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Ethics in Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Focus Groups’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Focus Groups’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘International Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘International Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Market Research Design’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Observation and Ethnography’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Observation and Ethnography’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Online Surveys’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Online Surveys’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Qualitative Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Qualitative Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Reporting’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Reporting’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Research Trends’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Research Trends’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. ‘Uses of Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. ‘Uses of Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

Hague, Paul N. et al. ‘Market Research Design’. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. 17–32. Print.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Print.

---. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, 2016. Web. <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>.