Bibliography for MN2315: Marketing Research BETA

Bradley, N. (2013a) ‘Analysis’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013b) ‘Audience and Advertising Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013c) ‘Business to Business Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013d) ‘International Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013e) ‘Introduction to Marketing Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013f) Marketing Research: Tools & Techniques. 3rd Edition. Oxford: Oxford University Press.

Bradley, N. (2013g) ‘Planning Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013h) ‘Primary Data’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013i) ‘Qualitative Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013j) ‘Quantitative Research’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013k) ‘Questionnaires and Topic Guides’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013l) ‘Reporting and Presentation’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013m) ‘Sampling’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013n) ‘Secondary Data’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013o) ‘Web Metrics’, Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Hague, P. N. et al. (2016a) ‘Data Analysis’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016b) ‘Data Analysis’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016c) ‘Depth Interviewing’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016d) ‘Depth Interviewing’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016e) ‘Desk Research’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016f) ‘Desk Research’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016g) ‘Ethics in Market Research’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016h) ‘Ethics in Market Research’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016i) ‘Focus Groups’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016j) ‘Focus Groups’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016k) ‘International Market Research’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016l) ‘International Market Research’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016a) ‘Market Research Design’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, pp. 17–32.

Hague, P. N. et al. (2016m) ‘Market Research Design’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016b) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016c) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016d) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016e) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016f) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016g) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016h) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016i) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016n) ‘Observation and Ethnography’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016o) ‘Observation and Ethnography’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016p) ‘Online Surveys’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016q) ‘Online Surveys’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016r) ‘Qualitative Research’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016s) ‘Qualitative Research’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016t) ‘Reporting’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016u) ‘Reporting’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016v) ‘Research Trends’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016w) ‘Research Trends’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016x) ‘Uses of Market Research’, Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016y) ‘Uses of Market Research’, Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.