Bibliography for MN2315: Marketing Research BETA

Bradley, N. (2013a) ‘Analysis’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013b) ‘Audience and Advertising Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013c) ‘Business to Business Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013d) ‘International Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013e) ‘Introduction to Marketing Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013f) Marketing Research: Tools & Techniques. 3rd Edition. Oxford: Oxford University Press.

Bradley, N. (2013g) ‘Planning Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013h) ‘Primary Data’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013i) ‘Qualitative Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013j) ‘Quantitative Research’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013k) ‘Questionnaires and Topic Guides’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013l) ‘Reporting and Presentation’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013m) ‘Sampling’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013n) ‘Secondary Data’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Bradley, N. (2013o) ‘Web Metrics’, in Marketing Research: Tools & Techniques. Third edition. Oxford: Oxford University Press.

Hague, P. N. et al. (2016a) ‘Data Analysis’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016b) ‘Data Analysis’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016c) ‘Depth Interviewing’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016d) ‘Depth Interviewing’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016e) ‘Desk Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016f) ‘Desk Research’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016g) ‘Ethics in Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016h) ‘Ethics in Market Research’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016i) ‘Focus Groups’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016j) ‘Focus Groups’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016k) ‘International Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016l) ‘International Market Research’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016a) ‘Market Research Design’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage, pp. 17–32.

Hague, P. N. et al. (2016m) ‘Market Research Design’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016b) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016c) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016d) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016e) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016f) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016g) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, Paul N. et al. (2016h) Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, Paul N. et al. (2016i) Market research in practice: an introduction to gaining greater market insight [electronic resource]. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016n) ‘Observation and Ethnography’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016o) ‘Observation and Ethnography’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016p) ‘Online Surveys’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016q) ‘Online Surveys’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016r) ‘Qualitative Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016s) ‘Qualitative Research’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016t) ‘Reporting’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016u) ‘Reporting’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016v) ‘Research Trends’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016w) ‘Research Trends’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.

Hague, P. N. et al. (2016x) ‘Uses of Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. London: KoganPage.

Hague, P. N. et al. (2016y) ‘Uses of Market Research’, in Market research in practice: an introduction to gaining greater market insight. Third edition. London: KoganPage. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864.