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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Market Research Design. in Market Research in Practice: An Introduction to Gaining Greater Market Insight 17–32 (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Uses of Market Research. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Uses of Market Research. in Market research in practice: an introduction to gaining greater market insight (KoganPage, 2016).
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Bradley, N. Planning Research. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Desk Research. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Desk Research. in Market research in practice: an introduction to gaining greater market insight (KoganPage, 2016).
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Bradley, N. Secondary Data. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Focus Groups. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Depth Interviewing. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Depth Interviewing. in Market research in practice: an introduction to gaining greater market insight (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Observation and Ethnography. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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Bradley, N. Primary Data. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Bradley, N. Sampling. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Bradley, N. Questionnaires and Topic Guides. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Bradley, N. Quantitative Research. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Reporting. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Reporting. in Market research in practice: an introduction to gaining greater market insight (KoganPage, 2016).
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Bradley, N. Reporting and Presentation. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Bradley, N. International Research. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Bradley, N. Audience and Advertising Research. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Bradley, N. Web Metrics. in Marketing Research: Tools & Techniques (Oxford University Press, 2013).
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Hague, P. N., Harrison, M., Cupman, J. & Truman, O. Research Trends. in Market Research in Practice: An Introduction to Gaining Greater Market Insight (KoganPage, 2016).
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