[1]
N. Bradley, Marketing Research: Tools & Techniques, 3rd Edition. Oxford: Oxford University Press, 2013.
[2]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition. London: KoganPage, 2016.
[3]
P. N. Hague, M. Harrison, J. Cupman, O. Truman, and Dawsonera, Market research in practice: an introduction to gaining greater market insight, Third edition. London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[4]
N. Bradley, ‘Introduction to Marketing Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[5]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition. London: KoganPage, 2016.
[6]
P. N. Hague, M. Harrison, J. Cupman, O. Truman, and Dawsonera, Market research in practice: an introduction to gaining greater market insight, Third edition. London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[7]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Market Research Design’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016, pp. 17–32.
[8]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Market Research Design’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[9]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Uses of Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[10]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Uses of Market Research’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[11]
N. Bradley, ‘Planning Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[12]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Desk Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[13]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Desk Research’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[14]
N. Bradley, ‘Secondary Data’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[15]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Qualitative Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[16]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Qualitative Research’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[17]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Focus Groups’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[18]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Focus Groups’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[19]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Depth Interviewing’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[20]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Depth Interviewing’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[21]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Observation and Ethnography’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[22]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Observation and Ethnography’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[23]
N. Bradley, ‘Qualitative Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[24]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition. London: KoganPage, 2016.
[25]
P. N. Hague, M. Harrison, J. Cupman, O. Truman, and Dawsonera, Market research in practice: an introduction to gaining greater market insight, Third edition. London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[26]
N. Bradley, ‘Primary Data’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[27]
N. Bradley, ‘Sampling’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[28]
N. Bradley, ‘Questionnaires and Topic Guides’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[29]
N. Bradley, ‘Quantitative Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[30]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Online Surveys’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[31]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Online Surveys’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[32]
N. Bradley, ‘Analysis’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[33]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Data Analysis’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[34]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Data Analysis’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[35]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Reporting’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[36]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Reporting’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[37]
N. Bradley, ‘Reporting and Presentation’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[38]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition. London: KoganPage, 2016.
[39]
P. N. Hague, M. Harrison, J. Cupman, O. Truman, and Dawsonera, Market research in practice: an introduction to gaining greater market insight, Third edition. London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[40]
N. Bradley, ‘Business to Business Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[41]
N. Bradley, ‘International Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[42]
N. Bradley, ‘Audience and Advertising Research’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[43]
N. Bradley, ‘Web Metrics’, in Marketing Research: Tools & Techniques, Third edition., Oxford: Oxford University Press, 2013.
[44]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘International Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[45]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘International Market Research’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[46]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Research Trends’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[47]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Research Trends’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
[48]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Ethics in Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition., London: KoganPage, 2016.
[49]
P. N. Hague, M. Harrison, J. Cupman, and O. Truman, ‘Ethics in Market Research’, in Market research in practice: an introduction to gaining greater market insight, Third edition., London: KoganPage, 2016 [Online]. Available: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
