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Bradley N. Marketing Research: Tools & Techniques. 3rd Edition. Oxford University Press; 2013.
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Hague PN, Harrison M, Cupman J, Truman O. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
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Hague PN, Harrison M, Cupman J, Truman O, Dawsonera. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
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Bradley N. Introduction to Marketing Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Hague PN, Harrison M, Cupman J, Truman O. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
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Hague PN, Harrison M, Cupman J, Truman O, Dawsonera. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
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Hague PN, Harrison M, Cupman J, Truman O. Market Research Design. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016:17-32.
8.
Hague PN, Harrison M, Cupman J, Truman O. Market Research Design. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
9.
Hague PN, Harrison M, Cupman J, Truman O. Uses of Market Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
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Hague PN, Harrison M, Cupman J, Truman O. Uses of Market Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
11.
Bradley N. Planning Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
12.
Hague PN, Harrison M, Cupman J, Truman O. Desk Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
13.
Hague PN, Harrison M, Cupman J, Truman O. Desk Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
14.
Bradley N. Secondary Data. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Hague PN, Harrison M, Cupman J, Truman O. Qualitative Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
16.
Hague PN, Harrison M, Cupman J, Truman O. Qualitative Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
17.
Hague PN, Harrison M, Cupman J, Truman O. Focus Groups. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
18.
Hague PN, Harrison M, Cupman J, Truman O. Focus Groups. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
19.
Hague PN, Harrison M, Cupman J, Truman O. Depth Interviewing. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
20.
Hague PN, Harrison M, Cupman J, Truman O. Depth Interviewing. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
21.
Hague PN, Harrison M, Cupman J, Truman O. Observation and Ethnography. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
22.
Hague PN, Harrison M, Cupman J, Truman O. Observation and Ethnography. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
23.
Bradley N. Qualitative Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Hague PN, Harrison M, Cupman J, Truman O. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
25.
Hague PN, Harrison M, Cupman J, Truman O, Dawsonera. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
26.
Bradley N. Primary Data. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
27.
Bradley N. Sampling. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Bradley N. Questionnaires and Topic Guides. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Bradley N. Quantitative Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
30.
Hague PN, Harrison M, Cupman J, Truman O. Online Surveys. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
31.
Hague PN, Harrison M, Cupman J, Truman O. Online Surveys. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
32.
Bradley N. Analysis. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Hague PN, Harrison M, Cupman J, Truman O. Data Analysis. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
34.
Hague PN, Harrison M, Cupman J, Truman O. Data Analysis. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
35.
Hague PN, Harrison M, Cupman J, Truman O. Reporting. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
36.
Hague PN, Harrison M, Cupman J, Truman O. Reporting. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
37.
Bradley N. Reporting and Presentation. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Hague PN, Harrison M, Cupman J, Truman O. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
39.
Hague PN, Harrison M, Cupman J, Truman O, Dawsonera. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
40.
Bradley N. Business to Business Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Bradley N. International Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
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Bradley N. Audience and Advertising Research. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
43.
Bradley N. Web Metrics. In: Marketing Research: Tools & Techniques. Third edition. Oxford University Press; 2013.
44.
Hague PN, Harrison M, Cupman J, Truman O. International Market Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
45.
Hague PN, Harrison M, Cupman J, Truman O. International Market Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
46.
Hague PN, Harrison M, Cupman J, Truman O. Research Trends. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
47.
Hague PN, Harrison M, Cupman J, Truman O. Research Trends. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
48.
Hague PN, Harrison M, Cupman J, Truman O. Ethics in Market Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016.
49.
Hague PN, Harrison M, Cupman J, Truman O. Ethics in Market Research. In: Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition. KoganPage; 2016. http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864
