Bradley, Nigel, ‘Analysis’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Audience and Advertising Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Business to Business Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘International Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Introduction to Marketing Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, Marketing Research: Tools & Techniques, 3rd Edition (Oxford: Oxford University Press, 2013)
———, ‘Planning Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Primary Data’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Qualitative Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Quantitative Research’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Questionnaires and Topic Guides’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Reporting and Presentation’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Sampling’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Secondary Data’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
———, ‘Web Metrics’, in Marketing Research: Tools & Techniques, Third edition (Oxford: Oxford University Press, 2013)
Hague, P. N., M. Harrison, J. Cupman, and O. Truman, ‘Data Analysis’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Data Analysis’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Depth Interviewing’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Depth Interviewing’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Desk Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Desk Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Ethics in Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Ethics in Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Focus Groups’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Focus Groups’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘International Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘International Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Market Research Design’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Observation and Ethnography’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Observation and Ethnography’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Online Surveys’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Online Surveys’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Qualitative Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Qualitative Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Reporting’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Reporting’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Research Trends’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Research Trends’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, ‘Uses of Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, ‘Uses of Market Research’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
Hague, Paul N., Matthew Harrison, Julia Cupman, and Oliver Truman, ‘Market Research Design’, in Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016), pp. 17–32
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016)
Hague, Paul N., Matthew Harrison, Julia Cupman, Oliver Truman, and Dawsonera, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>
———, Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition (London: KoganPage, 2016) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864>