@book{Bradley_2013a, address={Oxford}, edition={3rd Edition}, title={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013b, address={Oxford}, edition={Third edition}, title={Introduction to Marketing Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013c, address={Oxford}, edition={Third edition}, title={Planning Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013d, address={Oxford}, edition={Third edition}, title={Secondary Data}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013e, address={Oxford}, edition={Third edition}, title={Qualitative Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013f, address={Oxford}, edition={Third edition}, title={Primary Data}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013g, address={Oxford}, edition={Third edition}, title={Sampling}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013h, address={Oxford}, edition={Third edition}, title={Questionnaires and Topic Guides}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013i, address={Oxford}, edition={Third edition}, title={Quantitative Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013j, address={Oxford}, edition={Third edition}, title={Analysis}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013k, address={Oxford}, edition={Third edition}, title={Reporting and Presentation}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013l, address={Oxford}, edition={Third edition}, title={Business to Business Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013m, address={Oxford}, edition={Third edition}, title={International Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013n, address={Oxford}, edition={Third edition}, title={Audience and Advertising Research}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Bradley_2013o, address={Oxford}, edition={Third edition}, title={Web Metrics}, booktitle={Marketing Research: Tools & Techniques}, publisher={Oxford University Press}, author={Bradley, Nigel}, year={2013} }
@inbook{Hague_Harrison_Cupman_Truman_2016a, address={London}, edition={Third edition}, title={Market Research Design}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016b, address={London}, edition={Third edition}, title={Uses of Market Research}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016c, address={London}, edition={Third edition}, title={Uses of Market Research}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016d, address={London}, edition={Third edition}, title={Desk Research}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016e, address={London}, edition={Third edition}, title={Desk Research}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016f, address={London}, edition={Third edition}, title={Qualitative Research}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016g, address={London}, edition={Third edition}, title={Qualitative Research}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016h, address={London}, edition={Third edition}, title={Focus Groups}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016i, address={London}, edition={Third edition}, title={Focus Groups}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016j, address={London}, edition={Third edition}, title={Depth Interviewing}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016k, address={London}, edition={Third edition}, title={Depth Interviewing}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016l, address={London}, edition={Third edition}, title={Observation and Ethnography}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016m, address={London}, edition={Third edition}, title={Observation and Ethnography}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016n, address={London}, edition={Third edition}, title={Online Surveys}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016o, address={London}, edition={Third edition}, title={Online Surveys}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016p, address={London}, edition={Third edition}, title={Data Analysis}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016q, address={London}, edition={Third edition}, title={Data Analysis}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016r, address={London}, edition={Third edition}, title={Reporting}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016s, address={London}, edition={Third edition}, title={Reporting}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016t, address={London}, edition={Third edition}, title={International Market Research}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016u, address={London}, edition={Third edition}, title={International Market Research}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016v, address={London}, edition={Third edition}, title={Research Trends}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016w, address={London}, edition={Third edition}, title={Research Trends}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016x, address={London}, edition={Third edition}, title={Ethics in Market Research}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016y, address={London}, edition={Third edition}, title={Ethics in Market Research}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, booktitle={Market research in practice: an introduction to gaining greater market insight}, publisher={KoganPage}, author={Hague, P. N. and Harrison, M. and Cupman, J. and Truman, O.}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_2016z, address={London}, edition={Third edition}, title={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_2016aa, address={London}, edition={Third edition}, title={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver}, year={2016} }
@inbook{Hague_Harrison_Cupman_Truman_2016ab, address={London}, edition={Third edition}, title={Market Research Design}, booktitle={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver}, year={2016}, pages={17–32} }
@book{Hague_Harrison_Cupman_Truman_2016ac, address={London}, edition={Third edition}, title={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_2016ad, address={London}, edition={Third edition}, title={Market Research in Practice: An Introduction to Gaining Greater Market Insight}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_Dawsonera_2016a, address={London}, edition={Third edition}, title={Market research in practice: an introduction to gaining greater market insight}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver and Dawsonera}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_Dawsonera_2016b, address={London}, edition={Third edition}, title={Market research in practice: an introduction to gaining greater market insight}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver and Dawsonera}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_Dawsonera_2016c, address={London}, edition={Third edition}, title={Market research in practice: an introduction to gaining greater market insight}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver and Dawsonera}, year={2016} }
@book{Hague_Harrison_Cupman_Truman_Dawsonera_2016d, address={London}, edition={Third edition}, title={Market research in practice: an introduction to gaining greater market insight}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864}, publisher={KoganPage}, author={Hague, Paul N. and Harrison, Matthew and Cupman, Julia and Truman, Oliver and Dawsonera}, year={2016} }
