Bibliography for MN2315: Marketing Research BETA

Bradley, Nigel. ‘Analysis’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Audience and Advertising Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Business to Business Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘International Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Introduction to Marketing Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. Marketing Research: Tools & Techniques. 3rd Edition, Oxford University Press, 2013.

———. ‘Planning Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Primary Data’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Qualitative Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Quantitative Research’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Questionnaires and Topic Guides’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Reporting and Presentation’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Sampling’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Secondary Data’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

———. ‘Web Metrics’. Marketing Research: Tools & Techniques, Third edition, Oxford University Press, 2013.

Hague, P. N., et al. ‘Data Analysis’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Data Analysis’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Depth Interviewing’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Depth Interviewing’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Desk Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Desk Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Ethics in Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Ethics in Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Focus Groups’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Focus Groups’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘International Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘International Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Market Research Design’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Observation and Ethnography’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Observation and Ethnography’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Online Surveys’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Online Surveys’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Qualitative Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Qualitative Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Reporting’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Reporting’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Research Trends’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Research Trends’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. ‘Uses of Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016.

———. ‘Uses of Market Research’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

Hague, Paul N., et al. ‘Market Research Design’. Market Research in Practice: An Introduction to Gaining Greater Market Insight, Third edition, KoganPage, 2016, pp. 17–32.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.

———. Market Research in Practice: An Introduction to Gaining Greater Market Insight. Third edition, KoganPage, 2016, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749475864. Electronic resource.