Arvidsson, Adam. Brands: Meaning and Value in Media Culture. London: Routledge, 2006. Print.
---. Brands: Meaning and Value in Media Culture. London: Routledge, 2006. Web. <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=258992>.
Bradshaw, Alan, and Linda Scott. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books, 2018. Print.
---. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books, 2018. Print.
Brown, Stephen. Brands and Branding. Los Angeles: SAGE, 2016. Print.
Cova, Bernard, Robert V. Kozinets, and Avi Shankar. Consumer Tribes. Amsterdam: Butterworth-Heinemann, 2007. Print.
---. Consumer Tribes. 1st Edition. Oxford: Butterworth-Heinemann, 2007. Web. <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=978912>.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004. Print.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004. Web. <https://search.ebscohost.com/login.aspx?direct=true&amp;db=nlebk&amp;AN=675066&amp;site=ehost-live>.
Miller, Daniel. A Theory of Shopping. Cambridge: Polity, 1998. Print.
---. A Theory of Shopping. Cambridge, United Kingdom: Polity Press, 1998. Web. <https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=1584062>.
---. Stuff. Cambridge: Polity Press, 2010. Print.
---. Stuff. Cambridge: Polity, 2010. Web. <https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=4029438>.
Moor, Liz. The Rise of Brands. Oxford: Berg, 2007. Print.
---. The Rise of Brands. Oxford: Berg, 2007. Web. <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=4636357>.
Parsons, Elizabeth, and Pauline Maclaran. Contemporary Issues in Marketing and Consumer Behaviour. 1st Edition. Amsterdam: Elsevier/Butterworth-Heinemann, 2009. Print.
---. Contemporary Issues in Marketing and Consumer Behaviour. Amsterdam: Elsevier/Butterworth-Heinemann, 2009. Web. <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&amp;package_service_id=13111537220002671&amp;institutionId=2671&amp;customerId=2670>.
Schroeder, Jonathan E., and Miriam Salzer-Morling. Brand Culture. London: Routledge, 2006. Print.
Schroeder, Jonathan E., Miriam Salzer-Mörling, and Søren Askegaard. Brand Culture. London: Routledge, 2006. Web. <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&amp;package_service_id=13111569860002671&amp;institutionId=2671&amp;customerId=2670>.
Zwick, Detlev, and Julien Cayla. Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press, 2011. Print.
---. Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press, 2011. Web. <https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=3054384>.