Arvidsson, Adam. 2006a. Brands: Meaning and Value in Media Culture. London: Routledge.
———. 2006b. Brands: Meaning and Value in Media Culture. London: Routledge. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=258992.
Bradshaw, Alan, and Linda Scott. 2018a. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books.
———. 2018b. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books.
Brown, Stephen. 2016. Brands and Branding. Los Angeles: SAGE.
Cova, Bernard, Robert V. Kozinets, and Avi Shankar. 2007a. Consumer Tribes. Amsterdam: Butterworth-Heinemann.
———. 2007b. Consumer Tribes. 1st Edition. Oxford: Butterworth-Heinemann. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=978912.
Holt, Douglas B. 2004a. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press.
Holt, Douglas B. 2004b. How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675066&site=ehost-live.
Miller, Daniel. 1998a. A Theory of Shopping. Cambridge: Polity.
———. 1998b. A Theory of Shopping. Cambridge, United Kingdom: Polity Press. https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=1584062.
———. 2010a. Stuff. Cambridge: Polity Press.
———. 2010b. Stuff. Cambridge: Polity. https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=4029438.
Moor, Liz. 2007a. The Rise of Brands. Oxford: Berg.
———. 2007b. The Rise of Brands. Oxford: Berg. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=4636357.
Parsons, Elizabeth, and Pauline Maclaran. 2009a. Contemporary Issues in Marketing and Consumer Behaviour. 1st Edition. Amsterdam: Elsevier/Butterworth-Heinemann.
———. 2009b. Contemporary Issues in Marketing and Consumer Behaviour. Amsterdam: Elsevier/Butterworth-Heinemann. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111537220002671&institutionId=2671&customerId=2670.
Schroeder, Jonathan E., and Miriam Salzer-Morling. 2006. Brand Culture. London: Routledge.
Schroeder, Jonathan E., Miriam Salzer-Mörling, and Søren Askegaard. 2006. Brand Culture. London: Routledge. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111569860002671&institutionId=2671&customerId=2670.
Zwick, Detlev, and Julien Cayla. 2011a. Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press.
———. 2011b. Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press. https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=3054384.
