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E. Parsons and P. Maclaran, Contemporary Issues in Marketing and Consumer Behaviour, 1st Edition. Amsterdam: Elsevier/Butterworth-Heinemann, 2009.
[2]
E. Parsons and P. Maclaran, Contemporary Issues in Marketing and Consumer Behaviour. Amsterdam: Elsevier/Butterworth-Heinemann, 2009 [Online]. Available: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111537220002671&institutionId=2671&customerId=2670
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J. E. Schroeder and M. Salzer-Morling, Brand Culture. London: Routledge, 2006.
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J. E. Schroeder, M. Salzer-Mörling, and S. Askegaard, Brand Culture. London: Routledge, 2006 [Online]. Available: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111569860002671&institutionId=2671&customerId=2670
[5]
A. Bradshaw and L. Scott, Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books, 2018.
[6]
A. Bradshaw and L. Scott, Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books, 2018.
[7]
S. Brown, Brands and Branding. Los Angeles: SAGE, 2016.
[8]
L. Moor, The Rise of Brands. Oxford: Berg, 2007.
[9]
L. Moor, The Rise of Brands. Oxford: Berg, 2007 [Online]. Available: https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=4636357
[10]
D. Miller, A Theory of Shopping. Cambridge: Polity, 1998.
[11]
D. Miller, A Theory of Shopping. Cambridge, United Kingdom: Polity Press, 1998 [Online]. Available: https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=1584062
[12]
D. Miller, Stuff. Cambridge: Polity Press, 2010.
[13]
D. Miller, Stuff. Cambridge: Polity, 2010 [Online]. Available: https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=4029438
[14]
B. Cova, R. V. Kozinets, and A. Shankar, Consumer Tribes. Amsterdam: Butterworth-Heinemann, 2007.
[15]
B. Cova, R. V. Kozinets, and A. Shankar, Consumer Tribes, 1st Edition. Oxford: Butterworth-Heinemann, 2007 [Online]. Available: https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=978912
[16]
D. B. Holt, How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004.
[17]
D. B. Holt, How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press, 2004 [Online]. Available: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675066&site=ehost-live
[18]
A. Arvidsson, Brands: Meaning and Value in Media Culture. London: Routledge, 2006.
[19]
A. Arvidsson, Brands: Meaning and Value in Media Culture. London: Routledge, 2006 [Online]. Available: https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=258992
[20]
D. Zwick and J. Cayla, Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press, 2011.
[21]
D. Zwick and J. Cayla, Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press, 2011 [Online]. Available: https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=3054384