[1]
Arvidsson, A. 2006. Brands: Meaning and Value in Media Culture. Routledge.
[2]
Arvidsson, A. 2006. Brands: Meaning and Value in Media Culture. Routledge.
[3]
Bradshaw, A. and Scott, L. 2018. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. Repeater Books.
[4]
Bradshaw, A. and Scott, L. 2018. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. Repeater Books.
[5]
Brown, S. 2016. Brands and Branding. SAGE.
[6]
Cova, B. et al. 2007. Consumer Tribes. Butterworth-Heinemann.
[7]
Cova, B. et al. 2007. Consumer Tribes. Butterworth-Heinemann.
[8]
Holt, D.B. 2004. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press.
[9]
Holt, D.B. 2004. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press.
[10]
Miller, D. 1998. A Theory of Shopping. Polity.
[11]
Miller, D. 1998. A Theory of Shopping. Polity Press.
[12]
Miller, D. 2010. Stuff. Polity Press.
[13]
Miller, D. 2010. Stuff. Polity.
[14]
Moor, L. 2007. The Rise of Brands. Berg.
[15]
Moor, L. 2007. The Rise of Brands. Berg.
[16]
Parsons, E. and Maclaran, P. 2009. Contemporary Issues in Marketing and Consumer Behaviour. Elsevier/Butterworth-Heinemann.
[17]
Parsons, E. and Maclaran, P. 2009. Contemporary Issues in Marketing and Consumer Behaviour. Elsevier/Butterworth-Heinemann.
[18]
Schroeder, J.E. et al. 2006. Brand Culture. Routledge.
[19]
Schroeder, J.E. and Salzer-Morling, M. 2006. Brand Culture. Routledge.
[20]
Zwick, D. and Cayla, J. 2011. Inside Marketing: Practices, Ideologies, Devices. Oxford University Press.
[21]
Zwick, D. and Cayla, J. 2011. Inside Marketing: Practices, Ideologies, Devices. Oxford University Press.