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Parsons E, Maclaran P. Contemporary Issues in Marketing and Consumer Behaviour. 1st Edition. Elsevier/Butterworth-Heinemann; 2009.
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Parsons E, Maclaran P. Contemporary Issues in Marketing and Consumer Behaviour. Elsevier/Butterworth-Heinemann; 2009. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111537220002671&institutionId=2671&customerId=2670
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Schroeder JE, Salzer-Morling M. Brand Culture. Routledge; 2006.
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Schroeder JE, Salzer-Mörling M, Askegaard S. Brand Culture. Routledge; 2006. http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111569860002671&institutionId=2671&customerId=2670
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Bradshaw A, Scott L. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. Repeater Books; 2018.
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Bradshaw A, Scott L. Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. Repeater Books; 2018.
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Brown S. Brands and Branding. SAGE; 2016.
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Moor L. The Rise of Brands. Berg; 2007.
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Moor L. The Rise of Brands. Berg; 2007. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=4636357
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Miller D. A Theory of Shopping. Polity; 1998.
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Miller D. A Theory of Shopping. Polity Press; 1998. https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=1584062
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Miller D. Stuff. Polity Press; 2010.
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Miller D. Stuff. Polity; 2010. https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=4029438
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Cova B, Kozinets RV, Shankar A. Consumer Tribes. Butterworth-Heinemann; 2007.
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Cova B, Kozinets RV, Shankar A. Consumer Tribes. 1st Edition. Butterworth-Heinemann; 2007. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=978912
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Holt DB. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press; 2004.
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Holt DB. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press; 2004. https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675066&site=ehost-live
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Arvidsson A. Brands: Meaning and Value in Media Culture. Routledge; 2006.
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Arvidsson A. Brands: Meaning and Value in Media Culture. Routledge; 2006. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=258992
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Zwick D, Cayla J. Inside Marketing: Practices, Ideologies, Devices. Oxford University Press; 2011.
21.
Zwick D, Cayla J. Inside Marketing: Practices, Ideologies, Devices. Oxford University Press; 2011. https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=3054384