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4A’s | American Association of Advertising Agencies (no date). Available at: https://www.aaaa.org/Pages/default.aspx.
Advertising Age - Advertising Agency & Marketing Industry News (no date). Available at: http://adage.com/.
Advertising Association (no date). Available at: http://www.adassoc.org.uk/.
APG - The Home for Planners and Strategists (no date). Available at: http://www.apg.org.uk/.
Belch, G. E. and Belch, M. A. (2015) Advertising and Promotion: An Integrated Marketing Communications Perspective. 10e, Tenth edition. New York, NY: McGraw-Hill.
Brand Republic (no date). Available at: http://www.brandrepublic.com/.
‘Consumption Markets and Culture’ (no date). United States: Gordon and Breach Publishers. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5133970720002671.
Cook, G. (2001) The Discourse of Advertising. 2nd ed. London: Routledge.
Danesi, M. (2006) Brands. New York: Routledge.
‘European Journal of Marketing’ (no date). England: Emerald Group Publishing, Ltd. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5134789110002671.
Grainge, P. and Johnson, C. (2015a) Promotional Screen Industries. London: Routledge. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10197815190002671&institutionId=2671&customerId=2670.
Grainge, P. and Johnson, C. (2015b) Promotional Screen Industries. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781315718682.
Hackley, C. E. (2013a) Marketing in Context: Setting the Scene. New York: Palgrave Macmillan. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10219506940002671&institutionId=2671&customerId=2670.
Hackley, C. E. (2013b) Marketing in Context: Setting the Scene. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781137297112.
Hackley, C. and Hackley, A. R. (2018) Advertising and Promotion. 4th Edition. London: SAGE Publications.
Holt, D. B. (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass: Harvard Business School Press.
Holt, D. B. (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass: Harvard Business Press. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1797989.
Holt, D. B. and Cameron, D. (2010a) Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford: Oxford University Press. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10209165930002671&institutionId=2671&customerId=2670.
Holt, D. B. and Cameron, D. (2010b) Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford: Oxford University Press. Available at: http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780191616334.
Home | American Advertising Federation (AAF) (no date). Available at: http://www.aaf.org/.
Institute of Practitioners in Advertising (no date). Available at: http://www.ipa.co.uk/.
‘International Journal of Advertising’ (no date). England: NTC Publications Ltd. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5134215150002671.
Jenkins, H. (2006a) Convergence Culture: Where Old and New Media Collide. New York: New York University Press. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13401114380002671&institutionId=2671&customerId=2670.
Jenkins, H. (2006b) Convergence Culture: Where Old and New Media Collide. New York: New York University Press. Available at: http://hdl.handle.net/2027/heb.05936.
‘Journal of Advertising’ (no date). United States: M.E. Sharpe, Inc. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5133761960002671.
‘Journal of Advertising Research’ (no date). United States: Cambridge University Press. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5139657590002671.
‘Journal of Current Issues and Research in Advertising’ (no date). Clemson, SC: CtC Press. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5133919270002671.
‘Journal of Marketing’ (no date). United States: American Marketing Association. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5133403680002671.
Leiss, W. and Botterill, J. (2005) Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd ed. New York: Routledge. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13401174320002671&institutionId=2671&customerId=2670.
Ogilvy, D. (2011) Ogilvy on Advertising. London: Prion.
Steel, J. (1998) Truth, Lies, and Advertising: The Art of Account Planning. New York: Wiley.
‘The Journal of consumer research’ (no date). United States: Journal of Consumer Research. Available at: http://librarysearch.royalholloway.ac.uk/44ROY_VU2:LSCOP_JOURNALS:44ROY_ALMA_DS5133761500002671.