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Hackley, Chris, and Amy Rungpaka Hackley. 2018. Advertising and Promotion. 4th Edition. SAGE Publications.
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Holt, Douglas B. 2004a. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press.
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Leiss, William, and Jackie Botterill. 2005a. Social Communication in Advertising: Consumption in the Mediated Marketplace. Routledge. Electronic book. https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1138612.
Leiss, William, and Jackie Botterill. 2005b. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd Edition. Routledge.
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