@book{Belch_Belch_2015, address={New York, NY}, edition={10th Edition}, title={Advertising and Promotion: An Integrated Marketing Communications Perspective}, publisher={McGraw-Hill}, author={Belch, George E. and Belch, Michael A.}, year={2015} }
@book{Cook_1992, address={London}, title={The Discourse of Advertising}, url={https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=243160}, publisher={Routledge}, author={Cook, Guy}, year={1992} }
@book{Cook_2001, address={London}, edition={2nd Edition}, title={The Discourse of Advertising}, volume={The interface series}, publisher={Routledge}, author={Cook, Guy}, year={2001} }
@book{Danesi_2006, address={New York}, title={Brands}, publisher={Routledge}, author={Danesi, Marcel}, year={2006} }
@book{Grainge_Johnson_2015a, address={London}, title={Promotional Screen Industries}, publisher={Routledge}, author={Grainge, Paul and Johnson, Catherine}, year={2015} }
@book{Grainge_Johnson_2015b, title={Promotional Screen Industries}, url={https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=2005427}, author={Grainge, Paul and Johnson, Catherine}, year={2015} }
@book{Hackley_Hackley_2018, address={London}, edition={4th Edition}, title={Advertising and Promotion}, publisher={SAGE Publications}, author={Hackley, Chris and Hackley, Amy Rungpaka}, year={2018} }
@book{Hackley_2005, address={London}, title={Advertising and Promotion: Communicating Brands}, url={http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781848600522}, publisher={SAGE}, author={Hackley, Christopher E.}, year={2005} }
@book{Hackley_2013a, address={New York}, title={Marketing in Context: Setting the Scene}, publisher={Palgrave Macmillan}, author={Hackley, Christopher E.}, year={2013} }
@book{Hackley_2013b, title={Marketing in Context: Setting the Scene}, url={https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1514267}, author={Hackley, Christopher E.}, year={2013} }
@book{Holt_2004a, address={Boston, Mass}, title={How Brands Become Icons: The Principles of Cultural Branding}, publisher={Harvard Business School Press}, author={Holt, Douglas B.}, year={2004} }
@book{Holt_2004b, address={Boston, Mass}, title={How Brands Become Icons: The Principles of Cultural Branding}, url={http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675066}, publisher={Harvard Business Press}, author={Holt, Douglas B.}, year={2004} }
@book{Holt_Cameron_2010a, address={Oxford}, title={Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands}, url={http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10209165930002671&institutionId=2671&customerId=2670}, publisher={Oxford University Press}, author={Holt, Douglas B. and Cameron, Douglas}, year={2010} }
@book{Holt_Cameron_2010b, address={Oxford}, title={Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands}, url={https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=746642}, publisher={Oxford University Press}, author={Holt, Douglas B. and Cameron, Douglas}, year={2010} }
@book{Jenkins_2006a, address={New York}, title={Convergence Culture: Where Old and New Media Collide}, publisher={New York University Press}, author={Jenkins, Henry}, year={2006} }
@book{Jenkins_2006b, address={New York}, title={Convergence Culture: Where Old and New Media Collide}, url={http://hdl.handle.net/2027/heb.05936}, publisher={New York University Press}, author={Jenkins, Henry}, year={2006} }
@book{Leiss_Botterill_2005a, address={New York}, edition={3rd Edition}, title={Social Communication in Advertising: Consumption in the Mediated Marketplace}, publisher={Routledge}, author={Leiss, William and Botterill, Jackie}, year={2005} }
@book{Leiss_Botterill_2005b, address={New York}, title={Social Communication in Advertising: Consumption in the Mediated Marketplace}, url={https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1138612}, publisher={Routledge}, author={Leiss, William and Botterill, Jackie}, year={2005} }
@book{Ogilvy_2011, address={London}, title={Ogilvy on Advertising}, publisher={Prion}, author={Ogilvy, David}, year={2011} }
@book{Steel_1998, address={New York}, title={Truth, Lies, and Advertising: The Art of Account Planning}, publisher={Wiley}, author={Steel, Jon}, year={1998} }
@misc{Brand Republic, url={http://www.brandrepublic.com/} }
@misc{Advertising Age - Advertising Agency & Marketing Industry News, url={http://adage.com/} }
@misc{Advertising Association, url={http://www.adassoc.org.uk/} }
@misc{American Advertising Federation (AAF), url={http://www.aaf.org/} }
@misc{4A’s | American Association of Advertising Agencies, url={https://www.aaaa.org/Pages/default.aspx} }
@misc{Institute of Practitioners in Advertising, url={http://www.ipa.co.uk/} }
@misc{APG - The Home for Planners and Strategists, url={http://www.apg.org.uk/} }
@article{European Journal of Marketing, address={England}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma997001184502671}, publisher={Emerald Group Publishing, Ltd.} }
@article{International Journal of Advertising, address={England}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996998435802671}, publisher={NTC Publications Ltd.} }
@article{Journal of Advertising, address={United States}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996116502671}, publisher={M.E. Sharpe, Inc.} }
@article{Journal of Advertising Research, address={United States}, url={https://web-p-ebscohost-com.ezproxy01.rhul.ac.uk/ehost/command/detail?vid=0&sid=70b5fc16-26a6-4d66-bfbf-2eebc96227b7%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#jid=JAR&db=bth}, publisher={Cambridge University Press} }
@article{The Journal of Consumer Research, address={United States}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996111902671}, publisher={Journal of Consumer Research} }
@article{Consumption Markets and Culture, address={United States}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997289002671}, publisher={Gordon and Breach Publishers} }
@article{Journal of Current Issues and Research in Advertising, address={Clemson, SC}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997058102671}, publisher={CtC Press} }
@article{Journal of Marketing, address={United States}, url={https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996994605802671}, publisher={American Marketing Association.} }
