‘4A’s | American Association of Advertising Agencies’, n.d. <https://web.archive.org/web/20160307054734/https://www.aaaa.org/Pages/default.aspx>
‘Advertising Age - Advertising Agency & Marketing Industry News’, n.d. <http://adage.com/>
‘Advertising Association’, n.d. <http://www.adassoc.org.uk/>
‘American Advertising Federation (AAF)’, n.d. <http://www.aaf.org/>
‘APG - The Home for Planners and Strategists’, n.d. <http://www.apg.org.uk/>
Belch, George E., and Michael A. Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition (McGraw-Hill, 2015)
‘Brand Republic’, n.d. <http://www.brandrepublic.com/>
Consumption Markets and Culture, (United States), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997289002671>
Cook, Guy, The Discourse of Advertising, 2nd Edition (Routledge, 2001), The interface series
——, The Discourse of Advertising (Routledge, 1992) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=243160>
Danesi, Marcel, Brands (Routledge, 2006)
European Journal of Marketing, (England), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma997001184502671>
Grainge, Paul, and Catherine Johnson, Promotional Screen Industries (Routledge, 2015)
——, and Catherine Johnson, Promotional Screen Industries (2015) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=2005427>
Hackley, Chris, and Amy Rungpaka Hackley, Advertising and Promotion, 4th Edition (SAGE Publications, 2018)
Hackley, Christopher E., Advertising and Promotion: Communicating Brands (SAGE, 2005) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781848600522>
——, Marketing in Context: Setting the Scene (Palgrave Macmillan, 2013)
——, Marketing in Context: Setting the Scene (2013) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1514267>
Holt, Douglas B., How Brands Become Icons: The Principles of Cultural Branding (Harvard Business School Press, 2004)
——, How Brands Become Icons: The Principles of Cultural Branding (Harvard Business Press, 2004) <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675066>
——, and Douglas Cameron, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Oxford University Press, 2010) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10209165930002671&institutionId=2671&customerId=2670>
——, and Douglas Cameron, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Oxford University Press, 2010) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=746642>
‘Institute of Practitioners in Advertising’, n.d. <http://www.ipa.co.uk/>
International Journal of Advertising, (England), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996998435802671>
Jenkins, Henry, Convergence Culture: Where Old and New Media Collide (New York University Press, 2006)
——, Convergence Culture: Where Old and New Media Collide (New York University Press, 2006) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=2081610>
Journal of Advertising, (United States), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996116502671>
Journal of Advertising Research, (United States), n.d. <https://www-journalofadvertisingresearch-com.royalholloway.idm.oclc.org>
Journal of Current Issues and Research in Advertising, (Clemson, SC), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997058102671>
Journal of Marketing, (United States), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996994605802671>
Leiss, William, and Jackie Botterill, Social Communication in Advertising: Consumption in the Mediated Marketplace, 3rd Edition (Routledge, 2005)
——, and Jackie Botterill, Social Communication in Advertising: Consumption in the Mediated Marketplace (Routledge, 2005) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1138612>
Ogilvy, David, Ogilvy on Advertising (Prion, 2011)
Steel, Jon, Truth, Lies, and Advertising: The Art of Account Planning (Wiley, 1998)
The Journal of Consumer Research, (United States), n.d. <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996111902671>
