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Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 10th Edition, McGraw-Hill, 2015.
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Consumption Markets and Culture. [United States], https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997289002671.
Cook, Guy. The Discourse of Advertising. 2nd Edition, The interface series, Routledge, 2001.
———. The Discourse of Advertising. Routledge, 2005, https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=243160.
Danesi, Marcel. Brands. Routledge, 2006.
European Journal of Marketing. [England], https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma997001184502671.
Grainge, Paul, and Catherine Johnson. Promotional Screen Industries. Routledge, 2015.
———. Promotional Screen Industries. Routledge, 2015, https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=2005427.
Hackley, Chris, and Amy Rungpaka Hackley. Advertising and Promotion. 4th Edition, SAGE Publications, 2018.
Hackley, Christopher E. Advertising and Promotion: Communicating Brands. SAGE, 2005, http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781848600522. Electronic book.
———. Marketing in Context: Setting the Scene. 2013, https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1514267. Electronic book.
———. Marketing in Context: Setting the Scene. Palgrave Macmillan, 2013.
Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press, 2004.
Holt, Douglas B., and Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press, 2010, http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10209165930002671&institutionId=2671&customerId=2670.
———. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press, 2010, https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=746642. Electronic book.
Holt, Douglas B. and EBSCOhost. How Brands Become Icons: The Principles of Cultural Branding. Harvard Business School Press, 2004, http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675066.
Institute of Practitioners in Advertising. http://www.ipa.co.uk/.
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Jenkins, Henry. Convergence Culture: Where Old and New Media Collide. New York University Press, 2006.
———. Convergence Culture: Where Old and New Media Collide. New York University Press, 2006, https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=2081610.
Journal of Advertising. [United States], https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996116502671.
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Journal of Current Issues and Research in Advertising. [Clemson, SC], https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997058102671.
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Leiss, William, and Jackie Botterill. Social Communication in Advertising: Consumption in the Mediated Marketplace. 3rd Edition, Routledge, 2005.
———. Social Communication in Advertising: Consumption in the Mediated Marketplace. Routledge, 2005, https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1138612. Electronic book.
Ogilvy, David. Ogilvy on Advertising. Prion, 2011.
Steel, Jon. Truth, Lies, and Advertising: The Art of Account Planning. Wiley, 1998.
The Journal of Consumer Research. [United States], https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996111902671.