‘4A’s | American Association of Advertising Agencies’ <https://www.aaaa.org/Pages/default.aspx>
‘Advertising Age - Advertising Agency & Marketing Industry News’ <http://adage.com/>
‘Advertising Association’ <http://www.adassoc.org.uk/>
‘American Advertising Federation (AAF)’ <http://www.aaf.org/>
‘APG - The Home for Planners and Strategists’ <http://www.apg.org.uk/>
Belch, George E., and Michael A. Belch, Advertising and Promotion: An Integrated Marketing Communications Perspective, 10th Edition (New York, NY: McGraw-Hill, 2015)
‘Brand Republic’ <http://www.brandrepublic.com/>
‘Consumption Markets and Culture’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997289002671>
Cook, Guy, The Discourse of Advertising, 2nd Edition (London: Routledge, 2001), The interface series
———, The Discourse of Advertising (London: Routledge, 1992) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=243160>
Danesi, Marcel, Brands (New York: Routledge, 2006)
‘European Journal of Marketing’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma997001184502671>
Grainge, Paul, and Catherine Johnson, Promotional Screen Industries (London: Routledge, 2015)
———, Promotional Screen Industries, 2015 <https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=2005427>
Hackley, Chris, and Amy Rungpaka Hackley, Advertising and Promotion, 4th Edition (London: SAGE Publications, 2018)
Hackley, Christopher E., Advertising and Promotion: Communicating Brands (London: SAGE, 2005) <http://ezproxy01.rhul.ac.uk/login?url=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781848600522>
———, Marketing in Context: Setting the Scene (New York: Palgrave Macmillan, 2013)
———, Marketing in Context: Setting the Scene, 2013 <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1514267>
Holt, Douglas B., How Brands Become Icons: The Principles of Cultural Branding (Boston, Mass: Harvard Business School Press, 2004)
———, How Brands Become Icons: The Principles of Cultural Branding (Boston, Mass: Harvard Business Press, 2004) <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=675066>
Holt, Douglas B., and Douglas Cameron, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Oxford: Oxford University Press, 2010) <http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=10209165930002671&institutionId=2671&customerId=2670>
———, Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Oxford: Oxford University Press, 2010) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=746642>
‘Institute of Practitioners in Advertising’ <http://www.ipa.co.uk/>
‘International Journal of Advertising’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996998435802671>
Jenkins, Henry, Convergence Culture: Where Old and New Media Collide (New York: New York University Press, 2006)
———, Convergence Culture: Where Old and New Media Collide (New York: New York University Press, 2006) <http://hdl.handle.net/2027/heb.05936>
‘Journal of Advertising’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996116502671>
‘Journal of Advertising Research’ <https://web-p-ebscohost-com.ezproxy01.rhul.ac.uk/ehost/command/detail?vid=0&sid=70b5fc16-26a6-4d66-bfbf-2eebc96227b7%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#jid=JAR&db=bth>
‘Journal of Current Issues and Research in Advertising’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996997058102671>
‘Journal of Marketing’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996994605802671>
Leiss, William, and Jackie Botterill, Social Communication in Advertising: Consumption in the Mediated Marketplace, 3rd Edition (New York: Routledge, 2005)
———, Social Communication in Advertising: Consumption in the Mediated Marketplace (New York: Routledge, 2005) <https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=1138612>
Ogilvy, David, Ogilvy on Advertising (London: Prion, 2011)
Steel, Jon, Truth, Lies, and Advertising: The Art of Account Planning (New York: Wiley, 1998)
‘The Journal of Consumer Research’ <https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996996111902671>
