globe
  1. Core Text 3 items
    1. Marketing Research: Tools & Techniques - Nigel Bradley 2013

      Book Essential

    2. Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

      Book Essential

    3. Market Research in Practice: An Introduction to Gaining Greater Market Insight. - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

      Book Essential

  2. Weekly Readings 46 items
    1. Week 1: Introduction to Marketing Research 3 items
      1. Introduction to Marketing Research - Nigel Bradley 2013

        Chapter Essential

      2. Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

        Book Essential Chapter 1

      3. Market Research in Practice: An Introduction to Gaining Greater Market Insight. - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

        Book Essential Chapter 1

    2. Week 2: Planning Research 5 items
      1. Market Research Design - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. Market Research Design - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      3. Uses of Market Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      4. Uses of Market Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      5. Planning Research - Nigel Bradley 2013

        Chapter Essential

    3. Week 3: Secondary Data 3 items
      1. Desk Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. Desk Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      3. Secondary Data - Nigel Bradley 2013

        Chapter Essential

    4. Week 4: Qualitative Skills 9 items
      1. Qualitative Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. Qualitative Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      3. Focus Groups - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      4. Focus Groups - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      5. Depth Interviewing - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      6. Depth Interviewing - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      7. Observation and Ethnography - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      8. Observation and Ethnography - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      9. Qualitative Research - Nigel Bradley 2013

        Chapter Essential

    5. Week 5: Quantitative Methods: (1) Sampling Selection and Size and (2) Questionnaire Design 6 items
      1. Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

        Book Essential Chapters 9-14

      2. Market Research in Practice: An Introduction to Gaining Greater Market Insight. - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

        Book Essential Chapters 9-14

      3. Primary Data - Nigel Bradley 2013

        Chapter Essential

      4. Sampling - Nigel Bradley 2013

        Chapter Essential

      5. Questionnaires and Topic Guides - Nigel Bradley 2013

        Chapter Essential

      6. Quantitative Research - Nigel Bradley 2013

        Chapter Essential

    6. Week 6: Managing Data Collection 3 items
      1. Online Surveys - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. Online Surveys - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      3. Analysis - Nigel Bradley 2013

        Chapter Essential

    7. Week 7: PC Lab Session Data Entry and Descriptive Statistics 2 items
      1. Data Analysis - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. Data Analysis - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

    8. Week 8: Disseminating the Results: Report and Powerpoint 3 items
      1. Reporting - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. Reporting - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      3. Reporting and Presentation - Nigel Bradley 2013

        Chapter Essential

    9. Week 9: Marketing Research Industry 6 items
      1. Market Research in Practice: An Introduction to Gaining Greater Market Insight - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

        Book Essential Chapters 17-23

      2. Market Research in Practice: An Introduction to Gaining Greater Market Insight. - Paul N. Hague, Matthew Harrison, Julia Cupman, Oliver Truman 2016

        Book Essential Chapters 17-23

      3. Business to Business Research - Nigel Bradley 2013

        Chapter Essential

      4. International Research - Nigel Bradley 2013

        Chapter Essential

      5. Audience and Advertising Research - Nigel Bradley 2013

        Chapter Essential

      6. Web Metrics - Nigel Bradley 2013

        Chapter Essential

    10. Week 10: Open Office Session 6 items
      1. International Market Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      2. International Market Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      3. Research Trends - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      4. Research Trends - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      5. Ethics in Market Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

      6. Ethics in Market Research - P. N. Hague, M. Harrison, J. Cupman, O. Truman 2016

        Chapter Essential

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