Arvidsson, A. (2006a) Brands: Meaning and Value in Media Culture. London: Routledge.
Arvidsson, A. (2006b) Brands: Meaning and Value in Media Culture. London: Routledge. Available at: https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=258992.
Bradshaw, A. and Scott, L. (2018a) Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books.
Bradshaw, A. and Scott, L. (2018b) Advertising Revolution: The Story of a Song, From Beatles Hit to Nike Slogan. London: Repeater Books.
Brown, S. (2016) Brands and Branding. Los Angeles: SAGE.
Cova, B., Kozinets, R.V. and Shankar, A. (2007a) Consumer Tribes. Amsterdam: Butterworth-Heinemann.
Cova, B., Kozinets, R.V. and Shankar, A. (2007b) Consumer Tribes. 1st Edition. Oxford: Butterworth-Heinemann. Available at: https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=978912.
Holt, Douglas B (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press.
Holt, Douglas B. (2004) How Brands Become Icons: The Principles of Cultural Branding. Boston, Mass.: Harvard Business School Press. Available at: https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675066&site=ehost-live.
Miller, D. (1998a) A Theory of Shopping. Cambridge: Polity.
Miller, D. (1998b) A Theory of Shopping. Cambridge, United Kingdom: Polity Press. Available at: https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=1584062.
Miller, D. (2010a) Stuff. Cambridge: Polity Press.
Miller, D. (2010b) Stuff. Cambridge: Polity. Available at: https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=4029438.
Moor, L. (2007a) The Rise of Brands. Oxford: Berg.
Moor, L. (2007b) The Rise of Brands. Oxford: Berg. Available at: https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=4636357.
Parsons, E. and Maclaran, P. (2009a) Contemporary Issues in Marketing and Consumer Behaviour. 1st Edition. Amsterdam: Elsevier/Butterworth-Heinemann.
Parsons, E. and Maclaran, P. (2009b) Contemporary Issues in Marketing and Consumer Behaviour. Amsterdam: Elsevier/Butterworth-Heinemann. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111537220002671&institutionId=2671&customerId=2670.
Schroeder, J.E. and Salzer-Morling, M. (2006) Brand Culture. London: Routledge.
Schroeder, J.E., Salzer-Mörling, M. and Askegaard, S. (2006) Brand Culture. London: Routledge. Available at: http://eu.alma.exlibrisgroup.com/view/action/uresolver.do?operation=resolveService&package_service_id=13111569860002671&institutionId=2671&customerId=2670.
Zwick, D. and Cayla, J. (2011a) Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press.
Zwick, D. and Cayla, J. (2011b) Inside Marketing: Practices, Ideologies, Devices. Oxford: Oxford University Press. Available at: https://ebookcentral-proquest-com.ezproxy01.rhul.ac.uk/lib/rhul/detail.action?docID=3054384.