globe
  1. Core Texts 5 items
    1. Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons, Pauline Maclaran 2009

      Book Essential

    2. Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons, Pauline Maclaran 2009 (electronic resource)

      Book Essential

    3. Brand Culture - Jonathan E. Schroeder, Miriam Salzer-Morling 2006

      Book Essential

    4. Brand culture - Jonathan Schroeder, Jonathan E. Schroeder, Miriam Salzer-Mörling, Søren Askegaard 2006 (electronic resource)

      Book Essential

  2. Recommended Reading 13 items
    1. Brands and Branding - Stephen Brown 2016

      Book Recommended

    2. The Rise of Brands - Liz Moor 2007

      Book Recommended

    3. The Rise of Brands - Liz Moor 2007 (electronic book)

      Book Recommended

    4. A Theory of Shopping - Daniel Miller 1998

      Book Recommended

    5. Stuff - Daniel Miller 2010

      Book Recommended

    6. Stuff - Daniel Miller 2010 (electronic book)

      Book Recommended

    7. Consumer Tribes - Bernard Cova, Robert V. Kozinets, Avi Shankar 2007

      Book Recommended

    8. Consumer tribes - Bernard Cova, Bernard Cova, Robert V. Kozinets, Avi Shankar 2007 (electronic resource)

      Book Recommended

    9. Brands: Meaning and Value in Media Culture - Adam Arvidsson 2006

      Book Recommended

    10. Brands: Meaning and Value in Media Culture - Adam Arvidsson 2006 (electronic book)

      Book Recommended

    11. Inside marketing: practices, ideologies, devices - Detlev Zwick, Julien Cayla 2011

      Book Recommended

    12. Inside marketing: practices, ideologies, devices - Detlev Zwick, Julien Cayla 2011 (electronic resource)

      Book Recommended

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