globe
  1. Course Reading 34 items
    1. Essential Course Text 1 item
      1. Advertising and Promotion - Chris Hackley, Amy Rungpaka Hackley 2018

        Book Essential Please bring your copy to workshops. There is a website linked to the book that offers free additional resources for registration with an email address https://study.sagepub.com/hackley4e

    2. Supplementary Suggested Books 16 items
      1. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands - Douglas B. Holt, Douglas Cameron 2010 (electronic book)

        Book Recommended

      2. Ogilvy on Advertising - David Ogilvy 2011

        Book Further

      3. The Discourse of Advertising - Guy Cook 2001

        Book Recommended

      4. Brands - Marcel Danesi 2006

        Book Recommended

      5. Promotional Screen Industries - Paul Grainge, Catherine Johnson 2015

        Book Recommended

      6. Promotional Screen Industries - Paul Grainge, Catherine Johnson 2015 (electronic book)

        Book Recommended

      7. Marketing in Context: Setting the Scene - Christopher E. Hackley 2013

        Book Recommended

      8. Marketing in Context: Setting the Scene - Christopher E. Hackley 2013 (electronic book)

        Book Recommended

      9. Convergence Culture: Where Old and New Media Collide - Henry Jenkins 2006 (electronic book)

        Book Recommended

    3. Advertising Trade Press 3 items
      1. Any ad agency websites

    4. Professional Associations 5 items
    5. Some useful academic journals 9 items
      1. These can normally be obtained through academic libraries and electronic databases. All general marketing journals carry articles about advertising from time to time.

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