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  1. Course Textbook 2 items
    1. Marketing: A Critical Introduction - Christopher E Hackley 2009

      Book Essential

    2. Marketing: A Critical Introduction - Christopher E. Hackley 2009 (electronic book)

      Book Essential

  2. You can find additional material in critical marketing and consumption textbooks below 7 items
    1. Marketing: A Critical Textbook - Nick Ellis 2012

      Book Recommended

    2. Routledge Handbook on Consumption - Margit Keller, Bente Halkier, Terhi-Anna Wilska, Mónica Truninger 2019

      Book Recommended

    3. Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis 2018

      Book Recommended

    4. Contemporary Issues in Marketing and Consumer Behaviour - Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis 2018 (electronic resource)

      Book Recommended

    5. Critical Marketing: Defining the Field - Michael Saren 2007

      Book Recommended

    6. Marketing discourse: a critical perspective - Per Sk�l�n, Markus Fellesson, Martin Foug�re 2012

      Book Recommended

    7. Inside Marketing: Practices, Ideologies, Devices - Detlev Zwick, Julien Cayla 2012

      Book Recommended

  3. Journals 7 items
  4. Practical and case studies can be found in mainstream media, The Conversation, the WARC database etc.

  5. Assignment 1 Readings 12 items
    1. Consumer Culture Theory (CCT): Twenty Years of Research - Eric J. Arnould, Craig J. Thompson 2005

      Article Recommended

    2. Brands - Adam Arvidsson 2005

      Article Recommended

    3. Collective–conflictual Value Co-Creation - Mikko Laamanen, Per Skålén 2015

      Article Recommended

    4. The Mental Footprint of Marketing in the Boardroom - Tore Strandvik, Maria Holmlund, Christian Grönroos 2014

      Article Recommended

    5. Evolving to a New Dominant Logic for Marketing - Stephen L. Vargo, Robert F. Lusch 2004

      Article Recommended

    6. Marketing's Contributions to Society - William L. Wilkie, Elizabeth S. Moore 1999

      Article Recommended

    7. Putting Consumers to Work - Detlev Zwick, Samuel K. Bonsu, Aron Darmody 2008

      Article Recommended

  6. Week 1 2 items
    Introduction to Marketing
    1. Key Readings 2 items
      1. Marketing Studies: The Critical Standpoint - Christopher E. Hackley 2009

        Chapter Essential

  7. Week 2 9 items
    Critical perspectives to marketing
    1. Key Readings 6 items
      1. The Origins and Institutions of Marketing Studies - Christopher E. Hackley 2009

        Chapter Essential

      2. Marketing Studies and Managerial Ideology - Christopher E. Hackley 2009

        Chapter Essential

      3. Research, Theory and Resistance in Marketing Studies - Christopher E. Hackley 2009

        Chapter Essential

    2. Further Readings 3 items
  8. Week 3 5 items
    Marketing Management: The Product
    1. Key Readings 2 items
    2. Further Readings 3 items
  9. Week 4 3 items
    Marketing Management: The Customer and Service
    1. Key Readings 3 items
      1. Consumer Culture Theory (CCT): Twenty Years of Research - Eric J. Arnould, Craig J. Thompson 2005

        Article Essential

      2. A Customer‐dominant Logic of Service - Kristina Heinonen, Tore Strandvik, Karl‐Jacob Mickelsson, Bo Edvardsson 2010

        Article Essential

      3. Evolving to a New Dominant Logic for Marketing - Stephen L. Vargo, Robert F. Lusch 2004

        Article Essential

  10. Week 5 5 items
    Marketing as Work
    1. Key Readings 2 items
      1. The 'Real World' of Marketing as Literary Construction - Christopher E. Hackley 2009

        Chapter Essential

    2. Further Readings 3 items
      1. Putting Consumers to Work - Detlev Zwick, Samuel K. Bonsu, Aron Darmody 2008

        Article Further

  11. Week 6 5 items
    Marketing and Ethics
    1. Key Readings 2 items
    2. Further Readings 3 items
  12. Week 7-8 0 items
    Assignment Workshop
  13. Week 9 4 items
    Consumption
    1. Key Readings 4 items
      1. Market Research and the Ethics of Big Data - Daniel Nunan, MariaLaura Di Domenico 2013

        Article Essential

      2. Consumption, Lifestyle and Social Movements - Stefan Wahlen, Mikko Laamanen 2015

        Article Essential

  14. Week 10 2 items
    Marketing's Societal Impact
    1. Required Reading 2 items
      1. Broadening the Concept of Marketing - Philip Kotler, Sidney J. Levy 1969

        Article Essential

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