TY - JFULL TI - Journal of Marketing U1 - Further PB - American Marketing Association. UR - https://librarysearch.royalholloway.ac.uk/permalink/44ROY_INST/16u3s8/alma996994605802671 CY - United States SN - 00222429 SN - 1547-7185 U3 - 996994605802671 ER -