TY - JOUR TI - Why IT Fumbles Analytics U1 - Recommended JF - Harvard Business Review AU - Marchand, Donald A. AU - Peppard, Joe UR - http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=84424084&site=ehost-live PY - 2013 EP - 112 SP - 104 SN - 0017-8012 IS - 1 VL - 91 ER -