TY - CHAP TI - Opening Case: Rugby Football Union Tries Big Data N1 - Chapter 10 U1 - Recommended T2 - Essentials of Management Information Systems AU - Laudon, Kenneth C. AU - Laudon, Jane P. A2 - Laudon, Kenneth C. A2 - Laudon, Jane P. PB - Pearson Education Ltd PY - 2015 CY - Harlow, England SN - 1292019573 SN - 9781292019574 U3 - 990006834390402671 ET - 11th Global Edition ER -