TY - JOUR TI - Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection U1 - Recommended JF - MIS Quarterly AU - Lee, Dong-Joo UR - http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60461925&site=ehost-live PY - 2011 EP - A8 SP - 423 SN - 0276-7783 IS - 2 VL - 35 ER -