TY - BOOK TI - Digital Business and E-Commerce Management: Strategy, Implementation and Practice N1 - Focus on Social Media and Social CRM Strategy pp.418-426 U1 - Essential AU - Chaffey, Dave UR - https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=5174231 PY - 2014 SN - 0273786571 SN - 9780273786573 U3 - 990006834430402671 ET - 6th Edition ER -