TY - BOOK TI - Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands U1 - Recommended AU - Holt, Douglas B. AU - Cameron, Douglas PB - Oxford University Press UR - https://ebookcentral.proquest.com/lib/rhul/detail.action?docID=746642 PY - 2010 CY - Oxford SN - 0191616338 SN - 9780191616334 U3 - 990005956110402671 ER -