TY - JOUR TI - Social CRM as a Business Strategy U1 - Recommended JF - Journal of Database Marketing & Customer Strategy Management AU - Woodcock, Neil UR - http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=60097258&site=ehost-live PY - 2011 EP - 64 SP - 50 SN - 1741-2439 IS - 1 VL - 18 ER -