TY - JFULL TI - Journal of Advertising Research U1 - Further PB - Cambridge University Press UR - https://web-p-ebscohost-com.ezproxy01.rhul.ac.uk/ehost/command/detail?vid=0&sid=70b5fc16-26a6-4d66-bfbf-2eebc96227b7%40redis&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#jid=JAR&db=bth CY - United States SN - 00218499 SN - 1740-1909 U3 - 997028309402671 ER -